Tourism Mauritius and First News work together, with First News helping to promote Mauritius as a destination to our audience of young people, parents and teachers around the UK and with the new international edition through sponsorship and advertorial activity. This is along with the editorial opportunities that are currently in discussion with First News Editor, Nicky Cox.
“We will educate young people and inform parents and teachers about Mauritius’ unique experiences such as the wildlife, geography, history of the island and things to see and do when they visit, through a series of engaging advertorials and features across our print, digital and online channels. This will encourage our readers to think of Mauritius when it comes to planning their next holiday”, said Nicky Cox.
About First News
First News is the UK’s only newspaper for young people and the largest and fastest-growing children’s publication in the country, with a weekly readership of 2,042,199 (Source: Opinion Matters). First News is sold nationally through the newstrade every Friday and through subscription. First News is endorsed by teachers and trusted by parents who rely on the newspaper to give context to national and international events for their children. Schools subscribe to the printed newspaper, iPad edition and interactive whiteboard version for use in classrooms. Helping young people to understand about the world in which they are growing up is at the core of what we do. We aim to help mould young people to become valuable, active and engaged citizens.
Current sales of 95,000 on average each week
More than 10,000 UK schools subscribing taking over 51,000 copies each week
More than 35,000 UK homes subscribing to First News – 70% ABC1 families and 40% AB
60,000 unique users per month on www.firstnews.co.uk
300,000 page views per month on www.firstnews.co.uk
More than 30,000 First News app downloads for iPad.
First News has an almost equal readership demographic of boys vs. girls. No other children’s publication offers this.
Some recent school testimonials
The children love reading about things that matter to them and effect them. The activities have proven to be popular and a useful way to give the children a purpose for their reading.
The children love the opportunity to read a real newspaper, and it appeals to both boys and girls. It is a great resource for our journalistic writing unit of work.
It gets children reading and gives good balanced articles informing children about their world and encouraging them to form their own views and opinions.
First News provides an accessible, age appropriate, relevant look at the news for our young people. I appreciate the recognisable and friendly format and the regular features involving other school pupils. I find it useful in our newspaper club which aims to engage the pupils in current affairs and I very much appreciate the online resources which help me structure our look at the news. I look forward to utilising the weekly debate aspect more in the coming year.